The methods Western SMEs can use to activate assets of foreignness in compressed developing markets are not well understood. To fill this gap, this study identifies three main mechanisms for such activation: conforming to home-country institutions, creating distancing narratives and accentuating...

Purpose of this paper: This paper aims to empirically investigate how SMEs have engaged with international network partners during COVID-19 and how the crisis has changed network relationships and resilience depending on pre-COVID relationship strength and, secondarily, on opportunity outlook in...

This chapter investigates the emerging advice given to New Zealand (NZ) exporting small and medium-sized enterprises (SMEs) in the wake of the COVID-19 pandemic with respect to opportunities and challenges in international markets. Using data from virtual meetings and webinars of NZ export...