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Open innovation, crowdsourcing, and co-creation : advancing the service marketing activities of Indonesian small and medium enterprises
Nasution, Muhammad Dharma Tuah Putra; Rini, Endang Sulistya - In: Context-based Entrepreneurship : The Importance of …, (pp. 125-143). 2022
Persistent link: https://www.econbiz.de/10013426655
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How do social media-facilitated crowdsourcing and knowledge integration affect new product development? : SME agile initiatives
Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; … - In: Cogent business & management 10 (2023) 3, pp. 1-26
Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...
Persistent link: https://www.econbiz.de/10014506292
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Organizational learning, entrepreneurial orientation and personal values towards SMEs' growth in Indonesia
Rafiki, Ahmad; Nasution, Muhammad Dharma Tuah Putra; … - In: Journal of science and technology policy management : JSTPM 14 (2023) 1, pp. 181-212
Persistent link: https://www.econbiz.de/10014321200