Sugandini, Dyah; Muafi; Susilowati, Christin; Siswanti, Yuni - In: Journal of industrial engineering and management : JIEM 13 (2020) 1, pp. 79-92
Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is...
