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~subject:"KMU"
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KMU
Marketing
18,845
Produktgestaltung
5,691
Product design
4,592
Marketingmanagement
3,516
Theorie
3,394
Theory
3,381
Marketing management
3,363
Deutschland
2,409
Germany
1,944
Konsumentenverhalten
1,908
Consumer behaviour
1,906
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1,588
USA
1,517
United States
1,392
Innovation
1,374
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1,164
Strategisches Management
1,111
Produktentwicklung
1,060
New product development
967
Beziehungsmarketing
898
Relationship marketing
890
Innovationsmanagement
846
Marketingtheorie
809
Innovation management
787
Management
782
Marketing theory
772
Markenführung
768
Brand management
767
Market research
724
Werbung
659
Absatz
611
Online-Marketing
542
Welt
515
World
515
Internet marketing
504
Vereinigte Staaten
504
Strategic management
464
Advertising
453
SME
435
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29
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24
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24
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19
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16
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8
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8
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8
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7
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7
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4
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4
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3
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3
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1
Bibliografie
1
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1
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1
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English
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German
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Bilgin, Mehmet Huseyin
12
Danis, Hakan
12
Carson, David
9
Demir, Ender
7
Jones, Rosalind
6
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hultman, Claes M.
5
Heinrich, Stephan
4
Morrish, Sussie C.
4
Nwankwo, Sonny
4
Chaston, Ian
3
Gilmore, Audrey
3
Hase, Holger
3
Hinson, Robert
3
Kraus, Sascha
3
Miles, Morgan P.
3
Renker, Clemens
3
Rowley, Jennifer
3
Rößl, Dietmar
3
Simpson, Mike
3
Susen, Stephan
3
Aoussat, Améziane
2
Becherer, Richard C.
2
Behrens, Ursula
2
Bekoni, Charles
2
Blankson, Charles
2
Brauchlin, Emil
2
Brem, Alexander
2
Cheng, Ranis
2
Deacon, Jonathan
2
Deacon, Jonathan H.
2
Di Maria, Eleonora
2
Dibb, Sally
2
Eggers, Fabian
2
Gerlitz, Laima
2
Grave, Klaus-Peter
2
Görgmaier, Dietmar
2
Hehenberger, Christian
2
Herrmann, Reinhard
2
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Eurasia Business and Economics Society
5
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Trendanalysen <Gutau>
2
Springer Fachmedien Wiesbaden
2
Thüringen / Landesregierung
2
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <23., 2017, Madrid>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <25., 2018, Berlin>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
Eurasia Business and Economics Society / Conference <27., 2019, Bali>
1
Eurasia Business and Economics Society / Conference <28., 2019, Coventry>
1
Eurasia Business and Economics Society / Conference <41., 2022, Berlin; Online>
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Food and Agriculture Organization of the United Nations
1
ICES <Univerzitet u Sarajevu, Ekonomski Fakultet> <2006, Sarajevo>
1
Ifo-Institut für Wirtschaftsforschung
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
International Hightech Forum <Basel>
1
Marketing zwischen Theorie und Praxis e.V.
1
Meždunarodnaja naučno-techničeskaja konferencija "Nauka - obrazovaniju, proizvodstvu, ėkonomike" <15, 2017, Minsk>
1
Meždunarodnyj naučnyj seminar "Mirovaja ėkonomika i biznes-administrirovanie malych i srednich predprijatij" <13, 2017, Minsk>
1
Samarskij gosudarstvennyj techničeskij universitet
1
Springer Gabler <Firma>
1
Symposium Total Quality Management - Absolute Kundenorientierung als Herausforderung und Chance für die Mittelständische Unternehmerin <1994, Jena>
1
Technische Universität Ilmenau / Fakultät für Wirtschaftswissenschaften
1
University of Illinois at Chicago / Institute for Entrepreneurial Studies
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Univerzitet u Sarajevu / Ekonomski Fakultet
1
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Published in...
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Journal of business research : JBR
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of research in marketing and entrepreneurship : JRME
9
Eurasian studies in business and economics
8
Journal of research in marketing and entrepreneurship
8
Europäische Hochschulschriften / 5
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
SpringerLink / Bücher
6
Cogent business & management
5
Small business economics : an entrepreneurship journal
5
Einblicke und Ausblicke
4
Eurasian Studies in Business and Economics
4
International journal of product development : IJPD
4
Journal of entrepreneurship in emerging economies
4
Journal of strategic marketing
4
Design management : exploring fieldwork and applications
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Management decision : MD
3
Springer eBook Collection
3
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
3
Asia Pacific journal of marketing and logistics
2
Contemporary social and economic problems in Japan and Germany
2
Entrepreneurial business and economics review : EBER
2
FAO animal production and health paper
2
Forschung und Praxis an der FHWien der WKW
2
Gabler Edition Wissenschaft
2
Göttinger handwerkswirtschaftliche Studien
2
IFM-Materialien
2
International entrepreneurship and management journal
2
International journal of business competition and growth : IJBCG
2
International journal of entrepreneurial venturing : IJEV
2
International journal of production research
2
International journal of technology marketing : IJTMkt
2
International journal of value chain management : IJVCM
2
International marketing review
2
International small business journal : researching entrepreneurship
2
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
2
Journal of enterprising culture
2
Journal of small business and enterprise development
2
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Source
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ECONIS (ZBW)
435
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435
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1
Marketing problems in small scale industries
Reddy, P. N.
-
1992
Persistent link: https://www.econbiz.de/10000858196
Saved in:
2
Produkt/Marktstrategien : Handbuch zur marktsicheren Produkt- und Sortimentsplanung in Klein- und Mittelunternehmungen der Investitionsgüterindustrie
Rupp, Martin A.
-
1988
-
3., erw. Aufl
Persistent link: https://www.econbiz.de/10000760258
Saved in:
3
Small-scale sausage production
Savic, I. V.
-
1985
Persistent link: https://www.econbiz.de/10000061725
Saved in:
4
Implementation of collaborative design processes into PLM systems
Pol, Guillaume
;
Merlo, Christophe
;
Legardeur, Jérémy
; …
- In:
International journal of product lifecycle management : …
3
(
2008
)
4
,
pp. 279-294
Persistent link: https://www.econbiz.de/10003885341
Saved in:
5
The integration of industrial design capability within UK SMEs : the challenges, opportunities and benefits
Wormald, Paul W.
;
Evans, Mark A.
- In:
International journal of product development : IJPD
9
(
2009
)
4
,
pp. 343-356
Persistent link: https://www.econbiz.de/10003903420
Saved in:
6
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
Saved in:
7
The integration of new technologies : the stakes of knowledge
Roulet, Nicolas
;
Dubois, Patrice
;
Aoussat, Améziane
; …
- In:
International journal of product development : IJPD
12
(
2010
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10008697447
Saved in:
8
Lohnt sich Design?
Hase, Holger
;
Klein-Luyten, Malte
-
2007
Persistent link: https://www.econbiz.de/10003666298
Saved in:
9
Design Management in der Praxis kleiner und mittlerer Unternehmen : Erfahrungen aus einem Beratungsprojekt
Schnackenberg, Hanna
-
2007
Persistent link: https://www.econbiz.de/10003666307
Saved in:
10
Erfolg ist messbar
Weller, Birgit
-
2007
Persistent link: https://www.econbiz.de/10003666312
Saved in:
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