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Servitization Strategy : Delivering Customer-Centric Outcomes Through Business Model Innovation

Baines, Tim; Bigdeli, Ali Ziaee; Kapoor, Kawaljeet Kaur - 2024

SUMMARY -- PREFACE -- Chapter 1: Introduction -- PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES -- Chapter 2: Servitization, advanced services, and outcomes -- Chapter 3: Capturing value for advanced services -- Chapter 4: Organising to deliver advanced services -- PART II: WHY...