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Strategien für Zulieferunternehmen : Optionen für den Mittelstand
Niederdrenk, Ralph - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001559424
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Marketing management : a customer-oriented approach
Clow, Kenneth E.; Baack, Donald - 2010
Persistent link: https://www.econbiz.de/10013547660
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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Fashion retailing in the new economy : the case of SMEs
Donnell, Lisa; Hutchinson, Karise; Reid, Andrea - In: International journal of retail & distribution management 40 (2012) 12, pp. 906-919
Persistent link: https://www.econbiz.de/10009672358
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Addressing the challenge of customer management for SMEs
Christopoulou, Alexandra; Gialelis, Panos - In: Spoudai : journal of economics and business 71 (2021) 3/4, pp. 68-85
Customer Management Softwares have become a critical strategy in business, since it became prominent that they improve … portfolio management solutions, Technology, Data Analysis and Commercialization should smoothly work together. This study aims … Customer Relationship Management technologies and Data Analysis in their operating model. As a result, they face a genuine …
Persistent link: https://www.econbiz.de/10013169362
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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew; Mwaipopo, Lufumbi - In: Business management review : journal of the University … 22 (2019) 2, pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
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The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita; Fukey, Leena N. - In: International journal of technoentrepreneurship : IJTE 4 (2022) 3, pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
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Drivers of e-marketing orientation for entrepreneurs and the self-employed in Jordan : the moderating role of perceived continuity of COVID-19 using the SEM approach
Hadi, Wa'el; Nawafleh, Sahem - In: International journal of entrepreneurial venturing : IJEV 15 (2023) 2, pp. 164-183
Persistent link: https://www.econbiz.de/10014310803
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Social Content Marketing for Entrepreneurs
Barry, James M. - 2014
This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and...
Persistent link: https://www.econbiz.de/10012679478