Humphreys, Paul; McAdam, Rodney; Leckey, Jonathon - 2009
. Findings – The findings show that innovation implementation in the SMErequires ongoing effort, commitment and understanding …Purpose – The aim of this paper is to explore theapplication of a process of innovation within a small to medium … effectiveness of the innovation process. Thefindings indicate that innovation must be implemented using a broad range ofperspectives …