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Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
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Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
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Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
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Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 25 (2011) 7, pp. 528-539
Persistent link: https://www.econbiz.de/10009387521