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Impact of constructive marketing strategies on return (revenue & profitability) : a case study of Mcdonald’s
Azim, Parvez; Azim, Samreen - 2012
This paper contains the analytical view of the marketing strategic shift of McDonald’s and its effectiveness with respect to the growth of the company. Marketing strategies of the company are discussed in the three dimensions, which are marketing philosophy, company’s status with respect to...
Persistent link: https://www.econbiz.de/10009714692
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Risk aversion and clientele effects
Blackburn, Douglas W.; Goetzmann, William N.; Ukhov, Andrey - 2009
Persistent link: https://www.econbiz.de/10003886315
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Fragility, Stress, and Market Returns
Berger, Dave - 2015
considers both the fragility and stress of the market. Fragility is measured by the Fragility Index developed by Berger and … Pukthuanthong (2012) and market stress is based on several economic variables. Results show that incorporating both market stress …
Persistent link: https://www.econbiz.de/10013012393
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Heat Stress and Commercial Real Estate Returns
Chiang, Chia-Chun; Feng, Zifeng - 2022
We investigate the relation between heat stress and commercial real estate (CRE) return and find a negative cross …
Persistent link: https://www.econbiz.de/10013404823
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Cognitive abilities and portfolio choice
Christelis, Dimitris; Jappelli, Tullio; Padula, Mario - 2006
Persistent link: https://www.econbiz.de/10003353596
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Cognitive abilities and portfolio choice
Christelis, Dimitris; Jappelli, Tullio; Padula, Mario - 2008
Persistent link: https://www.econbiz.de/10003912819
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Acquisitions, overconfident managers and self-attribution bias
Doukas, John A.; Petmezas, Dimitris - In: European financial management : the journal of the … 13 (2007) 3, pp. 531-577
Persistent link: https://www.econbiz.de/10003550563
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Cognitive abilities and portfolio choice
Christelis, Dimitris; Jappelli, Tullio; Padula, Mario - In: European economic review : EER 54 (2010) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10003944403
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The performance of overconfident fund managers
Chow, Edward H.; Lin, Hsiao-Mei; Lin, Yo-Min; Weng, Yin-Che - In: Emerging markets finance & trade : a journal of the … 47 (2011) 2, pp. 21-30
Persistent link: https://www.econbiz.de/10009313088
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Cognitive abilities and portfolio choice
Christelis, Dimitris; Jappelli, Tullio; Padula, Mario - 2008
We study the relation between cognitive abilities and stockholding using the recent Survey of Health, Ageing and Retirement in Europe (SHARE), which has detailed data on wealth and portfolio composition of individuals aged 50+ in 11 European countries and three indicators of cognitive abilities:...
Persistent link: https://www.econbiz.de/10003831230