Febra, Lígia; Costa, Magali; Pereira, Fábio - In: European research on management and business economics 29 (2023) 1, pp. 1-8
competitive advantage and on keeping a sustained superior performance. However, the impact of corporate reputation on risk, in …, analyze the effect of corporate reputation on stock return and risk. A model based on firms' financial market data was … concerning firms' abnormal returns and firms' systematic risk. This can be justified because stock prices adjusted instantly to …