Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market...

Research demonstrates a marked tendency towards “acculturative conservatism,” whereby immigrants select given names for their children that are “established” -- i.e., popular in an earlier generation of the native population. Two explanations for this tendency are: (a) Immigrants lack...