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~subject:"Kaufentscheidung"
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Kaufentscheidung
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Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
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2015
Persistent link: https://www.econbiz.de/10011444742
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Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
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Craig, C. S.
;
Malhotra, Naresh K.
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2015
Persistent link: https://www.econbiz.de/10011444749
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