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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013
Persistent link: https://www.econbiz.de/10009740400
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Market segmentation from a behavioral perspective
Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 128-150). 2013
Persistent link: https://www.econbiz.de/10009740377
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Invitation to consumer behavior analysis
Foxall, Gordon R. - In: Consumer behavior analysis : (a) rational approach to …, (pp. 13-30). 2013
Persistent link: https://www.econbiz.de/10009740040
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Implications of motivating operations for the functional analysis of consumer choice
Fagerstrøm, Asle; Foxall, Gordon R.; Arntzen, Erik - In: Consumer behavior analysis : (a) rational approach to …, (pp. 31-47). 2013
Persistent link: https://www.econbiz.de/10009740003
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Special issue: operant behavioral economics
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011586635