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~subject:"Kaufmotiv"
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Kaufmotiv
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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Sauer, Paul L.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 528-544
Persistent link: https://www.econbiz.de/10010417557
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