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The impact of marketing on children's well-being in a digital age : editorial

Oates, Caroline; Watkins, Leah; Thyne, Maree - In: European journal of marketing : EJM 50 (2016) 11, pp. 1969-1974

Persistent link: https://www.econbiz.de/10011641434

Children and young people : opportunities and tensions for sustainability marketing : editorial

Singh, Pallavi; Henninger, Claudia E.; Oates, Caroline J.; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 831-843

Persistent link: https://www.econbiz.de/10013362107

Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge

Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: The changing roles of advertising : [extended versions …, (pp. 379-390). 2013

Persistent link: https://www.econbiz.de/10009773921

Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge

Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255

Persistent link: https://www.econbiz.de/10010479070

Correlates of parental mediation of pre-schooler's advertising exposure

Robertson, Kirsten Jane; Aitken, Robert; Thyne, Maree; … - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 337-349

Persistent link: https://www.econbiz.de/10011615404

"I don't like wonky carrots" : aan exploration of children's perceptions of suboptimal fruits and vegetables

Makhal, Annesha; Thyne, Maree; Robertson, Kirsten; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238379

Environmental influences on pre-schooler’s understanding of brand symbolism

Watkins, Leah; Aitken, Robert; Thyne, Maree; Robertson, … - In: Marketing intelligence & planning 35 (2017) 7, pp. 907-922

Persistent link: https://www.econbiz.de/10011798106

Advertising's impact on pre-schoolers' brand knowledge and materialism

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591

Persistent link: https://www.econbiz.de/10011620097

Public and parental perceptions of and concerns with advertising to preschool children

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 592-600

Persistent link: https://www.econbiz.de/10011620125