find that parents who do not marry off their under-age daughters in Malawian villages where child marriage is prevalent are … public donation drives across 412 villages, we find that those who do not support child marriage are no longer perceived as … marriage and teenage pregnancies decrease by nearly 30% in those villages, one year after the intervention. …

: where the prevalence of child marriage is high, those who do not marry off their under-age daughters are perceived as less … visible alternative to child marriage for parents who are only willing to engage in it out of social image concerns. One year … villages where child marriage was most prevalent at baseline, and (2) in those villages, parents who do not marry off their …