Naumovska, Ljupka; Serafimovic, Gordana; Efremov, Ljupco - In: UTMS journal of economics / University of Tourism and … 10 (2019) 1, pp. 125-134
The children’s influence on the parent’s buying behavior as well as on the family budget was neglected in the past. In today’s modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and messages that are fostering their eagerness for...