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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

Persistent link: https://www.econbiz.de/10012392946

Business-led sustainable consumption initiatives : impacts and lessons learned

Bocken, Nancy - In: The journal of management development 36 (2017) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10011626708

The low-carbon good life

Pretty, Jules - 2023

Persistent link: https://www.econbiz.de/10014025802

Betriebswirtschaftslehre und Nachhaltigkeit : Bestandsaufnahme und Forschungsprogrammatik ; [am 9. und 10.10.2003 fand an der Universität Bremen die alljährliche Herbsttagung der w...

Hülsmann, Michael (ed.) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002167400

Entscheidungsorientierung im Sustainable Marketing Management

Balderjahn, Ingo - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 135-158). 2014

Persistent link: https://www.econbiz.de/10010476280

Normatives Nachhaltigkeits-Marketing : Motivlage von Unternehmern sozial-ökologischer Pionier- und Leadunternehmen der Lebensmittelbranche

Müller, Susan - 2005

Persistent link: https://www.econbiz.de/10002645240

Aktuelle Herausforderungen in der Hotellerie : Innovationen und Trends

Ehlen, Tobias (ed.); Scherhag, Knut (ed.) - 2018

Persistent link: https://www.econbiz.de/10011793025

Mapping managerial implications of green strategy : a framework for sustainable innovation

Tesar, George; Moini, Hamid; Sørensen, Olav Jull - 2018

Persistent link: https://www.econbiz.de/10011758755

"No marketing on a dead planet" : rethinking marketing education to support a restoration economy

Helm, Sabrina; Little, Vicki J.; Frethey-Bentham, Catherine - In: Journal of macromarketing 44 (2024) 2, pp. 307-323

Persistent link: https://www.econbiz.de/10014584734

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