Climate data for the year 2013 implies global warming and climate change is happening and will lead to food scarcity, water scarcity, health related problems and rise in sea water level in coastal areas globally. It is imperative to adopt eco-friendly practices in marketing and business to evade...

A series of five field and laboratory studies reveal a temperature-premium effect: warm temperatures increase individuals' valuation of products. We demonstrate the effect across a variety of products using different approaches to measure or manipulate physical warmth and different assessments...

Global warming has increased the frequency and intensity of extreme climate change events. We study the impact of a severe climate change event, particularly wildfire smoke, on consumer purchases of sustainable products by combining retail scanner and air quality data. Exploiting the random...