This article offers a critical assessment of the role of strategic alliances in gaining sustainable competitive advantage through building knowledge assets. To do so, it develops a conceptual model, in which three key concepts: the role of “knowledge assets” in gaining “sustainable...

Markets for knowledge are increasingly important to innovation, competitive advantage, and economic growth. This paper examines five distinct markets through which knowledge can be exchanged: the market for codified knowledge (licensing), the market for tacit knowledge (alliances), the market...