Hadjikhani, Amjad; Safari, Aswo; Thilenius, Peter - In: Young Consumers 12 (2011) 3, pp. 229-242
Purpose – The purpose is to gain deeper knowledge of young consumers' purchasing behaviour towards web sites' country of origin and compare this with the behaviour of adults. The question is why web sites from some countries are perceived as safe and others as risky and insecure....
