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Persistent link: https://www.econbiz.de/10003771676

An exploration of new product development's front-end knowledge conceptualization process in discontinuous innovations

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Competitive advantage, knowledge and relationship marketing: where, what and how?

Tzokas, Nikolaos; Saren, Michael - In: Journal of Business & Industrial Marketing 19 (2004) 2, pp. 124-135

An organization's ability to enjoy long‐term competitive advantage is closely related to its capacity for knowledge creation, dissemination and use. From a practical point‐of‐view the value of this statement could be increased if suggestions could be made to managers as to what kind of...

Persistent link: https://www.econbiz.de/10014842728

The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process

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Cannibalize and combine? : the impact of ambidextrous innovation on organizational outcomes under market competition

Harmancioglu, Nukhet; Sääksjärvi, Maria; Hultink, Erik J. - In: Industrial marketing management : the international … 85 (2020), pp. 44-57

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