Ranjan, Jayanthi; Bhatnagar, Vishal - In: The Learning Organization 18 (2011) 2, pp. 131-148
Purpose – The purpose of the paper is to provide a thorough analysis of the concepts of business intelligence (BI), knowledge management (KM) and analytical CRM (aCRM) and to establish a framework for integrating all the three to each other. The paper also seeks to establish a KM and aCRM...