Background From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have...

"This book explores the complex value and governance issues that arise as a consequence of the big data phenomenon and provides examples of best practices found in organizations concerning teaching and learning in academia and the business-industrial environment. It also investigates improving...

"This book explores the complex value and governance issues that arise as a consequence of the big data phenomenon and provides examples of best practices found in organizations concerning teaching and learning in academia and the business-industrial environment. It also investigates improving...