In this paper the authors address the issue of the management of the marketing/entrepreneurship interface in small entrepreneurial knowledge‐based firms (EKFs). According to the perspective presented in this work, in such firms, the management of the interface is strictly related to ensuring a...

"This book presents a theory of learning based on a model of organizational memory, explaining organizational processes and dynamics through which organizational memory is built and updated. It provides a methodology and tools to elicit and map organizational memory contents, examples of...