Knowledge acquisition to improve decision making is important in leisure redevelopment efforts. The Analytic Hierarchy Process (AHP) has been used in business applications where the researchers seek to incorporate the expertise of decision makers into the decision model. The process bridges the...

This study focuses on two dimensions of market orientation and the corresponding dimensions of market knowledge competence: i.e., the customer and competitor dimensions. We examine whether customer and competitor orientations are transmuted into market-based innovation either directly, or...

The knowledge‐based view of the firm suggests that knowledge is the firm’s key resource for creating and sustaining economic rent. This perspective raises an important question for marketers: What is marketing knowledge? We argue first that marketing knowledge resides in three key marketing...