aims to put forward a “knowledge‐based perspective on non‐routine change” to explain how firms can generate innovative … on other relevant literature related to non‐routine change in organizations. Findings – Non‐routine change is defined … novel, non‐routine change outcomes. Originality/value – The novelty of this paper lies in its view on firm …

for knowing customers in the digital economy. This article sets the context with a brief summary of the key … characteristics of the knowledge management paradigm. This is used as a platform for the themes that form the core of this article … knowledge assets; integrating customer knowledge across channels; and comparing customer knowledge management with customer …