Salojärvi, Hanna; Sainio, Liisa-Maija - In: Journal of business market management : JBM 8 (2015) 1, pp. 435-454
This paper examines the effect of customer relationship management (CRM) technology investment and key account-related knowledge on suppliers' key account management (KAM) performance. The findings are based on survey data gathered from large Finnish industrial suppliers and subjected to factor...
