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An application of terror management theory in the design of social and health-related anti-smoking appeals

Martin, Ingrid M.; Kamins, Michael A. - In: Journal of consumer behaviour : an international … 9 (2010) 3, pp. 172-190

Persistent link: https://www.econbiz.de/10003991732

Thinking or feeling the risk in online auctions : the effects of priming auction outcomes and the dual system on risk perception and amount bid

Steinhart, Yael; Kamins, Michael A.; Mazursky, David; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 47-61

Persistent link: https://www.econbiz.de/10009718235

Marketing manipulation : a consumer's survival manual

Kamins, Michael A. - 2019

Persistent link: https://www.econbiz.de/10011951123

Thinking or Feeling the Risk in Online Auctions : The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid

Steinhart, Yael; Kamins, Michael A.; Mazursky, David; … - 2012

The present research sheds new light on the antecedents and outcomes of bidders‘ perceived risk. It examines the role of the two-system model in the context of activating the potential to either win or lose an online auction. This study demonstrates that when a bidder‘s affective system is...

Persistent link: https://www.econbiz.de/10014165501

Perceptions of large Korean corporations from a social cognition perspective

Suh, Yong Gu; Davies, Gary; Burnasheva, Regina - In: Asia Pacific business review 29 (2023) 3, pp. 758-777

Persistent link: https://www.econbiz.de/10014320766