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Kognition
Consumer behaviour
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Gunasti, Kunter
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Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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2
The crucial role of reference numbers on consumers' product preferences
Gunasti, Kunter
;
Ozcan, Timucin
;
Howlett, Elizabeth
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434878
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