Intuitive decision making has a large and often negative impact in economic decisions, but its measurement and … behind these developments and offer avenues for improvement. First, we show that a very simple formal model of decision …

In an experiment that elicits subjects’ willingness to pay (WTP) for the outcome of a lottery, we confirm the fourfold …

In an experiment that elicits subjects' willingness to pay (WTP) for the outcome of a lottery, we confirm the fourfold …

Until recently we have known little about how core decision processes change with age and how aging may impact the … reward-related decision-making contexts. A range of decision-related processes are covered, from adult age differences in … basic sensitivity to gains and losses to areas of decision making that require increasing integration of information, and …

result, we show that an agent with a probability weighting function as in Cumulative Prospect Theory (resp. an ambiguity …

result, we show that an agent with a probability weighting function as in Cumulative Prospect Theory (resp an ambiguity …

neuromarketing has the potential to provide valuable information on consumer decision making …

This paper extends choice theory by allowing for the interaction between cognitive costs and imitative dynamics. The … order to disentangle different choice dynamics, they devise a laboratory experiment with a novel experimental task in which …

In this study we test predictions from Unconscious Thought Theory (UTT) that unconscious thought will lead to better … decision making in complex decision tasks relative to conscious thought. Different from prior work testing this prediction, we … processing in complex decision making …