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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults
Fon Sim Ong; Lu, Yap-ying; Abessi, Masoud; Phillips, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 294-305
Persistent link: https://www.econbiz.de/10003849961
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Informationsverhalten der Generation 50plus im Rahmen der Reiseentscheidung
Siebels, Astrid - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003915226
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Context effects on older consumers' cognitive age : the role of hedonic versus utilitarian goals
Guido, Gianluigi; Amatulli, Cesare; Peluso, Alessandro M. - In: Psychology & marketing 31 (2014) 2, pp. 103-114
Persistent link: https://www.econbiz.de/10010253356
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Cognitive decline and emotional regulation of senior consumers
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 44 (2015), pp. 111-119
Persistent link: https://www.econbiz.de/10010501231
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Luxury purchasing among older consumers : exploring inferences about cognitive age, status, and style motivations
Amatulli, Cesare; Guido, Gianluigi; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 9, pp. 1945-1952
Persistent link: https://www.econbiz.de/10011384201
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Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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Assessing the design choices for online recommendation agents for older adults : older does not always mean simpler information technology
Ghasemaghaei, Maryam; Hassanein, Khaled; Benbasat, Izak - In: Management information systems : mis quarterly 43 (2019) 1, pp. 329-346
Persistent link: https://www.econbiz.de/10012000164