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~subject:"Kognition"
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Kognition
Stakeholder
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Corporate reputation
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Deutschland
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Firmenimage
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Germany
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Brand management
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Markenführung
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Markenpolitik
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Aktienfonds
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Beziehungsmarketing
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Brand architecture
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East Germany
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Fiedler, Lars
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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ECONIS (ZBW)
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Wirkungsmessung und Steuerung von Corporate Brands : ein verhaltenswissenschaftlicher Ansatz
Fiedler, Lars
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 41-59)
.
2008
Persistent link: https://www.econbiz.de/10003761629
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