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Generational cohorts hold the key to understanding patients and health care providers : coming-of-age experiences influence health care behaviors for a lifetime
Berkowitz, Eric N.; Schewe, Charles D. - In: Health marketing quarterly 28 (2011) 2, pp. 190-204
Persistent link: https://www.econbiz.de/10009241933
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Are today's Millennials splintering into a new generational chohrt? : maybe!
Debevec, Kathleen; Schewe, Charles D.; Madden, Thomas Justin - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10009720163