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"Communication as work: we have recently experienced a profound transformation in the processes of production. While the assembly line (invented by Henry Ford at the beginning of the last century) excluded any form of linguistic productivity, today, there is no production without communication....
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Linguistics has had a significant and evident impact on economics, and vice versa. However, this mutually beneficial relationship has so far remained under-exploited. This rich volume brings together an international range of scholars, to bridge the gap between these two distinct but...
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This title offers a viable alternative to 'functional' approaches to communication which is built around the metaphor of 'webs of meaning' and has semiology as its basis. The authors provide examples to argue the usefulness of this approach in understanding communicative processes
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Moving between linguistic, professional and national boundaries is part of daily reality in the modern workplace. A changing employment market means frequently crossing boundaries into new organisations, new linguistic environments and new countries. This affects the enactment of professional...
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