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Kommunikation
Consumer behaviour
41
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advertising
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Baumgartner, Hans
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Pieters, Rik
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Weijters, Bert
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Journal of economic literature
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Who talks to whom? Intra- and interdisciplinary communication of economics journals
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of economic literature
40
(
2002
)
2
,
pp. 483-509
Persistent link: https://www.econbiz.de/10001688036
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Misresponse to reversed and negated items in surveys : a review
Weijters, Bert
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
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3
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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