Varona Silva, Francisco Javier; Cruz Aguilera, Nolberto; … - In: Business systems research : a system view accross … 15 (2024) 1, pp. 226-252
Background Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical applications. Objective This paper...