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In this joint Bank of England and Behavioural Insights Team study, we test the effectiveness of different approaches to central bank communications. Using an online experiment with a representative sample of the UK population, we measure how changes to the Bank of England's summaries of the...
Persistent link: https://www.econbiz.de/10012898469
We study the effect of noise due to exogenous information distortions in the context of Bayesianpersuasion. In particular, we ask whether more noise (a la Blackwell) is always harmful forthe information designer, i.e., the sender. We show that in general this is not the case. Weprovide a...
Persistent link: https://www.econbiz.de/10012854480
The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for marketing and promotion of products, corporate...
Persistent link: https://www.econbiz.de/10013251458
How does lie detection constrain the potential for one person to persuade another to change her action? We consider a model of Bayesian persuasion in which the Receiver can detect lies with positive probability. We show that the Sender lies more when the lie detection probability increases. As...
Persistent link: https://www.econbiz.de/10013210093
Managers are very interested in word of mouth communication because they believe that a product's success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with measuring word of mouth. First, how does one even gather the data?...
Persistent link: https://www.econbiz.de/10014051491
Businesses are increasingly using corporate communication technologies to interact with prospective customers. Therefore, this study explores the corporate executives’ readiness to use interactive media for engagement with online users. The methodology relied on valid and reliable measures to...
Persistent link: https://www.econbiz.de/10014093844
Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals. Various organizations are increasingly using different social media to enhance their visibility and relationships...
Persistent link: https://www.econbiz.de/10014352266
Persistent link: https://www.econbiz.de/10003825008
Communication is at the center of any business transaction. Unfortunately until recently, communication has rarely been assigned its proper relevance in traditional business studies at German universities. This paper attempts to demonstrate why communication science can and should be an integral...
Persistent link: https://www.econbiz.de/10010513704
This is a PDF file of 'Financial Behavior: The Psychology of Client Communications" presented at the Financial Planning Association (FPA) of Greater Indiana Chapter, November 2019 meeting.This presentation focused on how financial experts and their clients exhibit a wide array of behavioral...
Persistent link: https://www.econbiz.de/10012835907