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Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa; Hofmann, Verena; Sauer, Nicola E. - In: Journal of destination marketing & management 22 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2011 - 3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
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Online social networks: on the role and relevance of network ties
Opuszko, Marek - 2013
Persistent link: https://www.econbiz.de/10010231218
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2010 - 3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 33-51). 2021
Persistent link: https://www.econbiz.de/10012491070
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Social media influencers as mediators of commercial messages
Vanninen, Heini; Mero, Joel; Kantamaa, Eveliina - In: Journal of internet commerce 22 (2023) 1, pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
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Storytelling für Unternehmen : mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
Rupp, Miriam - 2022 - 2. Auflage
Storytelling ist für Marketingabteilungen ein wesentliches Fundament in der Kundenkommunikation über alte und neue Kanäle wie PR, Content Marketing und Social Media. Marken wie Red Bull, Apple, Coca-Cola, Dove oder airbnb sind heutzutage in aller Munde, wenn es um Brand Storytelling geht....
Persistent link: https://www.econbiz.de/10013169428