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Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Watson, Tom; Noble, Paul - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003479609
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Corporate communication : reputation in action
Watson, Tom; Kitchen, Philip J. - In: Facets of corporate identity, communication, and reputation, (pp. 121-140). 2008
Persistent link: https://www.econbiz.de/10003690670