The paper deals with the problem of political communication in computer game: The Elder Scrolls V: Skyrim (Bethesda Softworks, 2011). Skyrim model of political communication can be considered as prototype of modern postmodern model of organization of political life.We considered interrelations...

This work is devoted to the problem of identifying and forming the communicative properties of a person. The question of their role in the process of communication is analyzed, as well as the connection with non-verbal communication of people. Communicative qualities of personality is the...

The paper deals with the comparative research of the traditional model of marketing communications and a new model of integrated marketing communications. We focused on the main provisions of the integrated marketing communications and the difference between the traditional models of marketing...

The paper deals with problem of analysis of development of the concept «integrated marketing communications». We focused on the problem of the evolution of the pyramid-like complex of integrated marketing communications and approaches in the evolution of marketing communications concepts. We...

Issues of politeness and directness are often crucial in communication. The work shows a contradictory picture of politeness, reaction on in-directness and rudeness in Russian language, which can lead to misunderstandings and break in communication. Russian culture and mentality have a serious...

The paper deals with analysis of features of news management in media communications. We focused on the prerequisites of the emergence of media communications. News management provides certain tools for the formation and implementation of the actual news information in the media space. We...

The paper deals with the public relations as one of the directions of modern management, focused on the implementation of effective communication between the organization and its external environment. In our opinion Public Relations Toolkit integrates a wide range of diverse technologies,...