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~subject:"Kommunikation"
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Kommunikation
Relationship marketing
11
Beziehungsmarketing
9
Bank
6
Personal banking
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Privatkundengeschäft
6
Social Web
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Social web
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Banking
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Internet
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Banks
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Consumer behaviour
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Electronic Banking
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Electronic banking
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KMU
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SME
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United Kingdom
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Betriebliche Wertschöpfung
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Internet marketing
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Marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Value creation
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Action research
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Communication
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Customer integration
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Digitalisierung
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Digitization
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E-commerce
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Effectuation
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Electronic Commerce
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Employee attitudes
2
Financial services
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Großbritannien
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Ireland
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Kundenintegration
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Organizational change
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Permission marketing
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Service-Dominant Logic
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Durkin, Mark
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Filbey, Leanna
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McCartan-Quinn, Danielle
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McGowan, Pauric
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Murray, Lisa
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The international journal of entrepreneurship and innovation
1
The service industries journal
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ECONIS (ZBW)
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Marketing to the mature learner : exploring the role of web communications
Durkin, Mark
;
Filbey, Leanna
;
McCartan-Quinn, Danielle
- In:
The service industries journal
34
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010257804
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2
Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark
;
McGowan, Pauric
;
Murray, Lisa
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
4
,
pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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