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~subject:"Kommunikation Werbung"
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Kommunikation Werbung
Öffentlichkeitsarbeit
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Public relations
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Marketing
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Meinungspflege
4
Werbung
4
Advertising
3
Marketing management
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Marketingmanagement
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Absatz
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Großbritannien
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Management
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Betriebswirtschaftslehre
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Business economics
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Deutsch
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Developing countries
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Englisch
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Entwicklungsländer
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Factor analysis
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Faktorenanalyse
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Firm performance
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Kommunikation
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Marktforschung
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Massenmedien
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Media industries
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Mediensektor
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Jefkins, Frank
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ECONIS (ZBW)
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Dictionary of marketing and communication, including advertising, market research and public research and public relations, with a selection of terms and references from distributi...
Jefkins, Frank
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1973
Persistent link: https://www.econbiz.de/10000053845
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