Narrow search
Showing 1 - 10 of 6,002
Cover Image
Retro from the get-go : reactionary reflections on marketing's yestermania
Brown, Stephen - In: Journal of historical research in marketing 5 (2013) 4, pp. 521-536
Persistent link: https://www.econbiz.de/10010200707
Cover Image
When it's good management to sacrifice market share
Anterasian, Cathy - In: Journal of business research : JBR 19 (1989) 3, pp. 187-213
Persistent link: https://www.econbiz.de/10001086868
Cover Image
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.; Fang, Eric - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Cover Image
The cycle of marketing : a study of modern marketing practice
Spence, A. C. - 1967
Persistent link: https://www.econbiz.de/10000566894
Cover Image
Marketing in der Rezession : Ein Beitrag zur antizyklischen Produkt- und Programmpolitik bei langlebigen Konsumgütern
Rohlmann, Peter - 1977
Persistent link: https://www.econbiz.de/10000054419
Cover Image
How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Cover Image
Football marketing and its effect on economic boom
Homayounifar, Masuod; Mosaveri, Kamran Pahlavan; … - In: Atlantic review of economics : AROE 2 (2014)
Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important … solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the … SPSS and SAS software. The results show that football marketing has significant and positive effect on economic boom. In …
Persistent link: https://www.econbiz.de/10011308138
Cover Image
Marketing als Erfolgskonzept in der Rezession
Fritz, Wolfgang - 1994
Krsienbewältigungspotential des Marketing in der Rezession zu übersehen. …
Persistent link: https://www.econbiz.de/10009413203
Cover Image
Ist die Marketing-Philosophie überholt?
Fritz, Wolfgang - 1994
Persistent link: https://www.econbiz.de/10009413204
Cover Image
Marketing als Erfolgskonzept in der Rezession
Fritz, Wolfgang - 1994
Persistent link: https://www.econbiz.de/10000914726