Hortovanyi, Lilla; Szepesi, Balazs; Pogacsas, Peter - In: Cogent business & management 11 (2024) 1, pp. 1-20
This research investigates the strategic responses adopted by Hungarian small and medium-sized enterprises (SMEs) in the face of an adverse socio-economic environment. Focusing specifically on B2B firms, the study examines how the current crisis compels managers to mitigate the risk of buyer...