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Do online searches actually measure future retail investor trades?
Castro, Jessica de; Piccoli, Pedro - In: International review of financial analysis 86 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014248998
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Active attention, retail investor base, and stock returns
Chen, Zhongdong; Craig, Karen Ann - In: Journal of behavioral and experimental finance 39 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014457408
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Googlization and retail trading activity
Desagre, Christophe; D'Hondt, Catherine - In: Journal of behavioral and experimental finance 29 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012814199
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Optimal online k-min search
Iqbal, Javeria; Ahmad, Iftikhar - In: EURO journal on computational optimization 3 (2015) 2, pp. 147-160
Persistent link: https://www.econbiz.de/10011341917
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Consumer search on the Internet
De los Santos, Babur - In: International journal of industrial organization 58 (2018), pp. 66-105
Persistent link: https://www.econbiz.de/10011979853
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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Retail investors and stock price synchronicity
Wu, Wenfeng; Rui, Oliver Meng - In: Review of Pacific Basin financial markets and policies … 25 (2022) 3, pp. 1-31
Persistent link: https://www.econbiz.de/10013371009
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873