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Konsumentenverhalten
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Grunert, Klaus G.
31
Gierl, Heribert
23
Septianto, Felix
23
Lusk, Jayson L.
20
Stavins, Joanna
20
Wiedmann, Klaus-Peter
20
Jang, Soocheong
19
Eisend, Martin
18
Schuh, Scott
18
McFadden, Daniel
17
Sheth, Jagdish N.
17
Verbeke, Wim
17
Heiss, Florian
16
Taylor, Charles Raymond
16
Winter, Joachim
16
Yoon, Sukki
16
Agarwal, Sumit
15
Bronnenberg, Bart J.
15
Einav, Liran
15
Grewal, Dhruv
15
Nayga, Rodolfo M.
15
Nevo, Aviv
15
Pelsmacker, Patrick de
15
Bruwer, Johan
14
Griffith, Rachel
14
Han, Heesup
14
Bauer, Hans H.
13
Berger, Jonah
13
Keller, Kevin Lane
13
Ko, Eunju
13
Krishna, Aradhna
13
Propper, Carol
13
Sommer, Martin
13
Wansink, Brian
13
Blundell, Richard W.
12
Chan, Kara
12
Chintagunta, Pradeep K.
12
Choi, Yung Kyun
12
Dahlén, Micael
12
Dens, Nathalie
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American Marketing Association
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Edward Elgar Publishing
6
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IGI Global
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Books on Demand GmbH <Norderstedt>
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National Consumer Council
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Verlag Dr. Kovač
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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INSEAD
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OECD
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Bain & Company <Boston, Mass.>
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Christian-Albrechts-Universität zu Kiel
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European Environment Agency
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European Marketing Academy
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Europäische Kommission / Generaldirektion Maritime Angelegenheiten und Fischerei
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2
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Journal of business research : JBR
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Working paper / National Bureau of Economic Research, Inc.
256
Journal of retailing and consumer services
189
Journal of consumer research : JCR ; an interdisciplinary bimonthly
172
Psychology & marketing
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Journal of marketing communications
134
International journal of advertising : the review of marketing communications
131
International journal of consumer studies
101
Journal of advertising research
95
NBER working paper series
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
International journal of advertising : the quarterly review of marketing communications
81
European journal of marketing : EJM
80
International journal of hospitality management
80
Journal of fashion marketing and management
80
The journal of consumer marketing
78
Journal of marketing management : MM
68
International journal of internet marketing and advertising : IJIMA
63
Journal of international consumer marketing
63
Journal of marketing
63
Journal of promotion management : innovations in planning and applied research
63
Journal of promotion management : JPM
60
International journal of retail & distribution management
57
The journal of product & brand management
57
Asia Pacific journal of marketing and logistics
56
SpringerLink / Bücher
56
Journal of the Academy of Marketing Science
55
Journal of consumer behaviour : an international research review
52
Journal of marketing research : JMR
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of business ethics : JOBE
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Journal of marketing theory and practice
45
Marketing intelligence & planning
45
Young consumers : insight and ideas for responsible marketers
45
American journal of agricultural economics
43
Journal of advertising
43
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ECONIS (ZBW)
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EconStor
94
OLC EcoSci
13
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
Marketing
communication
strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
2
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
3
Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.
;
Wood, Stacy L.
;
Smarandescu, Laura
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
Saved in:
4
The clients of special events and specific marketing
communication
Barbu, Florentina-Simona
;
Maxim, Olga-Irina
- In:
Journal of economics and business research
20
(
2014
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10010440704
Saved in:
5
Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa
-
2004
Persistent link: https://www.econbiz.de/10001945406
Saved in:
6
Millennial and generation Z digital marketing
communication
and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
7
Wirkung integrierter
Kommunikation
: ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
Saved in:
8
The value of ambient
communication
from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
9
Deconstructing symbolic ideology in contemporary
communication
strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
Saved in:
10
Wirkung integrierter
Kommunikation
: ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
2006
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003263441
Saved in:
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