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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050221
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Digital leapfrogs : how technology is reshaping consumer markets in India
Mahajan, Vijay - 2022
Persistent link: https://www.econbiz.de/10014022591
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Industrial buying and creative marketing
Robinson, Patrick J.; Faris, Charles W. - 1967
Persistent link: https://www.econbiz.de/10000577840
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Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing 72 (2008) 3, pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
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Den arabischen Konsumenten verstehen
Mahajan, Vijay - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 66-73
Persistent link: https://www.econbiz.de/10009783393