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Die Vergleichbarkeit von Befragungen im Rahmen der internationalen Konsumentenforschung
Wich, Donald J. - 1989
Persistent link: https://www.econbiz.de/10000784676
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Consumer cognition across cultures
Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009
Persistent link: https://www.econbiz.de/10003792065
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Reflexive culture's consequences
Askegaard, Søren; Kjeldgaard, Dannie; Arnould, Eric J. - In: Beyond Hofstede : culture frameworks for global …, (pp. 101-122). 2009
Persistent link: https://www.econbiz.de/10003864764
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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008746828
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Cross-cultural marketing : theory, practice and relevance
Burton, Dawn - 2009
Persistent link: https://www.econbiz.de/10003592385
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Global brand purchase likelihood : a critical synthesis and an integrated conceptual framework
Ozsomer, Aysegul; Altaras, Selin - In: Journal of international marketing 16 (2008) 4, pp. 1-28
Persistent link: https://www.econbiz.de/10003813587
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Do consumers discount parallel imports?
Chen, Kong-pin; Lai, Hung-pin; Yu, Ya-ting - In: Asia-Pacific journal of accounting & economics : APJAE 21 (2014) 1, pp. 58-77
Persistent link: https://www.econbiz.de/10010339775
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The impact of language and culture on perceived website usability
Nantel, Jacques; Glaser, Evelyne - In: Journal of engineering and technology management : JET-M 25 (2008) 1/2, pp. 112-122
Persistent link: https://www.econbiz.de/10003723413