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Konsumentenverhalten
Marketingmanagement
17,057
Marketing management
16,468
Produktgestaltung
5,654
Product design
4,721
Marketing
3,621
Theorie
3,375
Theory
3,367
Consumer behaviour
3,123
Relationship marketing
2,005
Beziehungsmarketing
1,997
Deutschland
1,909
Germany
1,814
Innovation
1,738
USA
1,637
United States
1,595
Brand management
1,552
Markenführung
1,542
Produktentwicklung
1,275
New product development
1,205
Strategisches Management
1,199
Online-Marketing
1,187
Internet marketing
1,146
Innovationsmanagement
1,107
Innovation management
1,082
Unternehmenserfolg
1,073
Firm performance
1,069
Strategic management
944
Marktforschung
841
SME
820
KMU
819
Internationales Marketing
781
International marketing
767
Markenimage
730
Brand image
726
Social Web
718
Social web
718
Werbung
701
Market research
678
Advertising
633
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Undetermined
1,085
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432
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Article
2,165
Book / Working Paper
930
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4
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Article in journal
1,922
Aufsatz in Zeitschrift
1,922
Aufsatz im Buch
244
Book section
244
Hochschulschrift
190
Graue Literatur
150
Non-commercial literature
150
Thesis
149
Working Paper
92
Collection of articles of several authors
90
Sammelwerk
90
Arbeitspapier
89
Aufsatzsammlung
62
Bibliografie enthalten
49
Bibliography included
49
Konferenzschrift
37
Lehrbuch
30
Textbook
30
Case study
25
Fallstudie
25
Conference paper
19
Konferenzbeitrag
19
Conference proceedings
17
Reprint
13
Collection of articles written by one author
12
Handbook
12
Handbuch
12
Sammlung
12
Ratgeber
11
Guidebook
10
Glossar enthalten
8
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8
Festschrift
4
Mehrbändiges Werk
4
Multi-volume publication
4
Interview
3
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2
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2
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2
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366
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7
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4
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Herrmann, Andreas
12
Wiedmann, Klaus-Peter
12
Homburg, Christian
10
Sheth, Jagdish N.
10
Bauer, Hans H.
9
Hawkins, Del I.
9
Spann, Martin
9
Best, Roger J.
8
Ko, Eunju
8
Krishna, Aradhna
8
Dahl, Darren W.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Orth, Ulrich R.
7
Peter, Jerome Paul
7
Spence, Charles
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Hagtvedt, Henrik
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Chhajed, Dilip
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Jiang, Baojun
5
Keller, Kevin Lane
5
Kim, Kyung Hoon
5
Landwehr, Jan Rüdiger
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
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American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
3
Christian-Albrechts-Universität zu Kiel
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsche Landwirtschafts-Gesellschaft
1
Ecole Normale Supérieure de Cachan
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
Handelshochschule Leipzig
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Published in...
All
Journal of business research : JBR
86
Journal of retailing and consumer services
62
Journal of marketing communications
38
Psychology & marketing
37
Journal of marketing
35
The journal of product & brand management
31
European journal of marketing : EJM
28
The journal of brand management : an international journal
28
Journal of marketing management : MM
24
Journal of retailing
24
Journal of the Academy of Marketing Science
24
SpringerLink / Bücher
23
Asia Pacific journal of marketing and logistics
22
Marketing intelligence & planning
20
The journal of consumer marketing
20
Journal of Islamic marketing : JIMA
19
Journal of strategic marketing
19
Product experience
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of retail & distribution management
17
Journal of marketing research : JMR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Business horizons
16
Cogent business & management
16
International journal of advertising : the review of marketing communications
16
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of product development : IJPD
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of marketing theory and practice
12
Marketing letters : a journal of research in marketing
12
International review on public and non-profit marketing
11
Journal of food products marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
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ECONIS (ZBW)
3,096
EconStor
3
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1
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1
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
2
Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon
;
Wethaya Faijaidee
- In:
World review of entrepreneurship, management and …
20
(
2024
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10015055518
Saved in:
3
Typologia konsumentów a projektowanie produktu
Kusińska, Alicja
-
1990
Persistent link: https://www.econbiz.de/10000828259
Saved in:
4
Individual assessment of humanlike consumer robots : an extended TAM with aesthetic response and tolerance
Oyedele, Adesegun
;
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003602010
Saved in:
5
Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
Saved in:
6
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
7
Product liability legislation, consumer behaviour and marketing strategy
Liebermann, Yehoshua J.
- In:
European journal of marketing : EJM
18
(
1984
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10001037551
Saved in:
8
Produktindividualisierung als Marketing-Ansatz
Schneider, Paul
-
1998
Persistent link: https://www.econbiz.de/10000985652
Saved in:
9
Creating value through company-consumer interaction
Wikström, Solveig
- In:
Marketing im gesellschaftlichen Dialog
,
(pp. 247-266)
.
1996
Persistent link: https://www.econbiz.de/10001293763
Saved in:
10
Ökologie - Produkt - Kommunikation : zur Kommunikation im Rahmen einer ökologischen Produktpolitik
Brune, Guido
- In:
Produkt und Umwelt : Anforderungen, Instrumente und …
,
(pp. 277-294)
.
1994
Persistent link: https://www.econbiz.de/10001314974
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